Tuesday, 21 May 2013

Bloggers Face-Off: Israel Lagares vs. Rob Cooper


It could be my personal opinion, but I think this is one of the best Bloggers Face-Off we had in a while. And the curious thing is that the two bloggers are coming from a niche that is as far from technology as you can go: health and weight loss.
Israel Lagares is best known as the Fat Man Unleashed. On his blog he logs his journey getting back into shape, and he covers all sorts of health related topics (including fitness tips for bloggers).
Rob Cooper, our second blogger, is the author of Former Fat Guy. Now that is one of the most realistic website names you will find around. Rob used to weight 500 pounds, and he lost 300 out of it.
Both those guys know what they are talking about, so if you like health, fitness or weight loss make sure to check their websites. Now to the questions!
israel fat man unleashed
Israel Lagares
rob former fat guy
Rob Cooper
1. How long have you been blogging?I have been blogging off and on for 3 years, but 1 year this month (May) officially on Fat Man UnleashedMy website has been online since just before 1995, as formerfatguy.com since about 1998 and then blogging since 2004 with a self hosted blogger account
2. Why did you get started?I had experienced a series of weight loss failures. Every method I tried ended up failing, as they were temporary fixes. I would regain the weight and stop exercising. So I decided that I needed to document my journey in order to hold myself accountable. A few days later the site was bornThe website was initially a place to store my before and after photo’s because nobody believed I weighted almost 500 pounds and then lost 300 of it. It was easier to point them to a website than to carry my before pictures with me
3. Has it been worth it so far?Definitely! I have managed to consistently lose weight, exercise, and gain some friendsDepends on what you mean exactly. Yes, I consider it to be worth it. I get emails all the time about how I’ve inspired others to take action on their health and their weight. They check in with me every so often to let me know about their progress and that inspires me to continue what I do
4. Do you make money with it?Income is generated from the blog in the form of affiliate commissions, direct ad sales, contextual text ads, and run of network cpm banner ads. It’s nothing to live off of, but a solid foundation has been built for years to comeI do. I make enough to provide me the ability to work from home and not have to work a traditional job. I have a bunch of blogs that are strictly Adsense blogs but they’re strictly for creating income so that I can focus on four blogs in particular
5. Do you think that blogs in non-tech niches can be successful?Of course they can. I believe that with the right attitude and approach a blog can strive in any niche. Just look at fatmanunleashed.com, just kidding. Seriously though, it takes the right approach and consistency. You just need to make yourself known to those that want your informationIt depends on what you mean by successful. Each of us have a different definition of that. If I have a specific goal to accomplish from my blog in my niche, and I achieve it, then yes, I’ve been successful
6. What is the biggest mistake you did along the way?I think that focusing my commenting efforts on blogs that weren’t in my niche was a mistake. Why? It drove traffic, but that traffic was less likely to stick around or come back because it was about health and not whatever the niche was of the blog I commented on.Well, one for sure was to have my Adsense units below the fold. The biggest blogging mistake I made was the folder structure and naming convention of my self hosted blogger blog. I had NO idea what a blog was at the time or how I would be using it. I put it in a folder called “weblog” and then named it blogger.asp instead of index.asp. In other words, there’s no easy way to get to my blog by typing the name in. You have to type the full domain name / weblog / blogger.asp
7. Do you care for Google PR or Alexa?Actually, yes. Only because I know that people that judge my site care about those things. If a potential advertiser/reader thinks that having a higher PR or lower Alexa ranking is good, then it’s in my best interest to try and make those rankings be the best they canPR means nothing to me. If I’ve got a PR 5 or 6 but don’t get the traffic or page views, what’s the point. It’s all about page views and Alexa is what I’ve been focusing on since before the “Great Google Shakeup” over paid links
8. What is the best promotion technique you have used?Creating the Blogger Proof Workout ebook was very effective in gaining backlinks, traffic, buzz, and readersI’d have to say that contests in which I or a partner are giving away a product are the best promotion technique so far
9. Where do you see blogging in 2010?I think blogging will no longer be just blogging. It’s going to be writing for your site on the Internet. It’s going to be producing video reports. With the rise of famous blogs, I see major companies buying out individual blogs. Blogging is going to be mainstream, take what PerezHilton has done with his celebrity gossip blog and imagine that happening for regular newsIn 2010, I think mobile blogging is where things will be. Imagine a video conference where I’m leading a training class but instead of them in front of their computer, they’re outside walking, climbing stairs or actually working out, but watching the videocast from a mobile phone or other type device
10. Digg, Reddit or StumbleUpon?SU hands down! I don’t use Reddit. Digg is ridiculously difficult to be successful with. I used to be able to front page with some health articles, but not anymore. SU sends me consistent traffic, and some are more likely to actually READ the posts…Depends on the content I’m marketing. SU for fun stuff, short things, short attention. Digg for longer reads and where I’m trying to build up back links etc. Reddit does not cater to anything health related I’ve found
11. If you could read only one blog, which one would you pick?This isn’t fair man! I would have to say Probloggerbecause I’ve actually learned from his postsThat is quite possibly the hardest question I’ve ever been asked. I actually walked away and thought about this for an hour. I decided onwww.naturalnews.com
12. What is the secret of your success, expressed in one word?FailureAction

Bloggers Face-Off: Yaro Starak vs. Shawn Collins


I am pleased to present two heavy-weight Internet marketers on today’s Bloggers Face-Off. They probably need no introduction, but I will give one anyway.
Yaro Starak has been building websites and online businesses since 1998, and he has done pretty much it all. I had the pleasure to work with him some time ago, and I can testify on how knowledgeable he is when it comes to the web in general. Entrepreneurs Journey is his blog, and a must read for all web entrepreneurs.
Shawn Collins, on the other hand, is a legend of the affiliate marketing industry. He has been doing it since 1997, and he is also the co-founder of the Affiliate Summit conference. If you want to learn about affiliate marketing, make sure to check his blog.
Now to the face-off!
yaro starak
Yaro Starak
shawn collins
Shawn Collins
1. How long have you been blogging?Since November 2005Since February 2004
2. What is the total sum of money that you made with it so far?Advertising and affiliate income probably totals around $200,000, though it’s tough to say. That’s NOT including BlogMastermind.com membership feesNot available
3. Do you think that any Internet marketer should also have a blog?Definitely – especially if their brand is based on their name and expertiseOnly if they have something to say
4. How long should a blogger wait to monetize his blog?I suggest you avoid the distraction of money and wait 3-6 months while you build a good blog firstNo wait, but in moderation
5. What are you favorite monetization methods?Affiliate marketing is my favorite by farManually creating contextual text links
6. Is there an ideal posting frequency?No, at least not one that applies universally to everyone. The ideal amount is what delivers the result you want1-2 times daily on weekdays
7. How many RSS feeds do you track daily?None, I read a couple of blogs directly and tend to browse from blog to blog late at night before going to bed15
8. What is the biggest mistake you did along the way?Not build an email list from day oneUsing Blogger then MovableType before WordPress
9. What is the best way to gain RSS subscribers?Include something of benefit for your reader in every single post you make so they come to expect it and desire more from youOffer email option; produce original content that solves problems
10. Can Twitter be good for Internet marketing?It functions well as another communication device, so it’s definitely usable for Internet marketing. I think it’s best as a relationship building tool, but it may turn out to be helpful for direct response marketing too, if used in tandem with a blog or some form of landing pageTwitterfeed is good to syndicate a blog on Twitter, but strategy should include a majority of real, manual Tweets
11. What is a good blog to learn about Internet marketing?Well all modesty aside, mine is definitely a good choice! So is Shawn’s :) . Spend some time browsing the top 100 make money blogs athttp://www.45n5.com/top100/and you will find plenty of optionsMarketingVOX.com
12. What is the secret of your success, expressed in one word?ConsistencyConsistency

Declare the winner of this Bloggers Face-Off: (Poll Closed)
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Bloggers Face-Off: Skellie vs. Steven Snell


Last week I was thinking who would make a good match for the Bloggers Face-Off, and an idea came to my mind: why not put together two ex-writers of Daily Blog Tips?
Both of them agreed so here we go. I am pretty sure you know them, but in any case Skellie is the author of the popularSkellieWag and Anywire. She also writes for other blogs and works as an editor for another handful of them.
Steven Snell, on the other hand, is the owner of the Vandelay Website Designcompany. He has a very useful blog over there with hundreds of articles on web design and development.
Check out their answers and vote for your favorite blogger!
SkellieSteven Snell
1. How long have you been blogging?More than five years. Over one year with my current blogs Skelliewag and AnywiredA little over a year. Probably about 15 months
2. Did it have a positive impact on your career?Absolutely. I manage a number of web properties for Envato now and my job is basically my favorite hobby: making blogs more popular and more profitable!Definitely. It has opened up a lot of new opportunities and turned into a nice source of income for me
3. Are blogs the new resumes?When you’re writing about the industry you want to break into or advance in then absolutelyIn some ways, yeah. I guess it probably depends on your industry
5. What is the biggest mistake that you did along the way?Getting distracted with other projects and not posting consistently, though I’m starting to fix that mistake nowBeing with a poor hosting company last year led to my blog being hacked
6. Can one make good money writing for other people?Absolutely, you just need to build a strong profile and to learn how to create content for ocial mediaI think so, but it’s best as a secondary source of income
7. From 0 to 10, how important is networking for online success?It depends on how you define ‘success’. If that’s building 300 niche blogs monetized with AdSense then networking will probably be about a 1. If you’re wanting to be employed as a marketing consultant for ‘the next big thing’ start-up then networking is going to be somewhere around 10I had no idea how important networking is when I started blogging
8. What is the best way to gain RSS subscribers?Hitting the front page of Digg tends to provide a nice short-term boost! Guest-posting on blogs that have a lot in common with your own is also a very good long-term strategyCreate something that people want to be a part of
9. What is your favorite way to monetize a blog?Selling subscriptions, products or servicesI only have experience with services and banner ads. Both have worked well
10. Do you care for Google PageRank?No, it kind of bores meNot at all
11. Digg or StumbleUpon?Short-term: Digg. Long-term: StumbleUponStumbleUpon
12. What is the secret of your success, expressed in one word?AudacityConsistency
Declare the winner of this round of the Bloggers Face-Off: (Poll Closed)
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Bloggers Face-Off: Chris Coyier vs. Noura Yehia


Whew, it has been a while since our last Bloggers Face-Off. I will work harder this year to bring you guys one new face-off every month at least, possibly more.
To kick start the 2009 season, however, we got a terrific pair of bloggers. The first one is Chris Coyier, the owner of CSS-Tricks.com. With over 16,000 subscribers, the site is a must read for CSS and design lovers. You will find tutorials, videos and even a nice community on the Forums there.
Our second blogger is Noura Yehia. You must have come across her popular site Noupe.com in the past. It features some outstanding tutorials and collections with the best tools and resources for web designers and developers.
Without further ado, to the interview!
css tricks
Chris Coyier
noupe
Noura Yehia
1. When did you start blogging?I had fiddled around with it year prior, but my first serious go at it was mid Summer 2007Since July 2007
2. Has it been worth it so far?AbsolutelyWell YES! Forget about just making more money, it’s incredibly fulfilling to learn something new each day and interact with other bloggers
3. How long did it take for you reach 1,000 daily uniques?Only a few months, 3 maybe. But then for almost a year afterward I was fairly stable between 1,000 and 2,000After one month from launching Noupe
4. Do you think that any professional should have a blog?I think any professional should have a website. Blogging is a real time commitment and I can appreciate people who don’t have the time for itYes
5. What is the best way to gain RSS subscribers?Write great content (and then put a subscribe button right next to it)1- Write something people would be looking for 2- I’m constantly impressed by number of subscribers i get from StumbleUpon & Delicious
6. Is social media essential to the success of any blog?If your definition of success is traffic, yes, I think it is essential. But that doesn’t mean you write content that panders to social media sitesDefinitely
7. What is the biggest mistake you see in blog designs?I don’t like it when blogs do TOO good of a job blending them in so it’s hard to tell what is an ad and what’s notGetting distracted with others designs
8. Is there an ideal posting frequency?One great post is worth 50 mediocre ones. If you are about to hit publish on a mediocre post because you feel some need that you HAVE to get something out this Tuesday, don’t. Stop, rework it, make it better, make it a great article on the subject and publish it on Thursday3 posts/ week works great for me
9. What is the best way to monetize a blog?I am using BuySellAds, which allowed me to keep the exact same layout for the ads, but handle everything else for meBanner ads and Adsense
10. What is the secret of your success, expressed in one word?WorkPassion
Declare the winner of this round of the Bloggers Face-Off: (Poll Closed)
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Bloggers Face-Off: Joost de Valk vs. Satish Gandham


As Eminem would say, guess who is back?
We got a bunch of applications for the Bloggers Face-Off last week, so hopefully we will be able to keep this column going regularly in 2009. I will aim initially for one new face-off every two weeks (so two per month).
Joost de Valk is a good friend mine, and a terrific SEO and WordPress developer. He blogs at Yoast.com, which is a must read for anyone interested in those two topics.
Satish Gandham is another popular tech blogger. GeniusHackers.com, his main gig, has just crossed the 7,000 RSS subscribers mark, and it covers a wide range of topics, from software to blogging tips.
We got a new table format too, which gives more room for the answers. Thanks Glen for that.
Joost de Valk
joost de valk
Satish Gandham
gandham
1. How many hours per day do you dedicate to the blog?
From 2 to 4 hours per dayI spend most of the time on line, chatting with fellow bloggers, reading other blogs and tweaking my blogs design. I can not exactly say “I spend 2 hours or 3 hours on my blog”
2. How many page views does your blog get daily?
Around 10,000From 8 to 10,000 per day (70% of my traffic is organic)
3. Do you make money with it? From what sources?
Yes, about $4-5k a month, from direct ads and affiliate programsI make around 400USD per month from links sales and direct advertising. GeniusHackers.Com is banned from Adsense for having some posts related to hacking
4. How long did it take for you to reach 1,000 subscribers?
LongInitially I dint concentrate on increasing the feed count. You can take it to be around 15 months. My feed count raised from 500 to 7100 since December though
5. Do you think one needs to post daily to be successful?
No, being unique is way more importantI don’t think so, but you must consistently post quality content
6. What is the biggest blogging mistake you did?
Doing paid posts in the beginning of my blogging career. It’s a waste of valuable time and it pushes away you readers. I now only do sponsored posts when people have a topic that is truly relevant for my readersMy biggest blogging mistake was not having a .Com domain in the beginning. You can read more about ithere
7. Twitter is a distraction or a good promotional tool?
A good promotional tool and a GREAT way to have meaningful conversationsI don’t tweet much, so its not a distraction for me. It sure is a good promotion tool if you have good number of followers
8. Do you think AdSense makes a blog look unprofessional?
Depends on how it’s used, but I’m not a fanI don’t think so, adsense ads are neat and unobtrusive if used properly
9. If you could give an advice for a novice blogger, what would it be?
Only do it cause you love it, not because you make money from itWrite quality and original content. Learn some basic html and php if you want to have total control over your blog look and functionality
10. What is the best way to increase website traffic?
Write relevant, interesting and truly unique stuff / tools etc. Just give people something they can use or think aboutThe best way to increase traffic is to write good content, apart from that use keywords in your post and highlight the keywords with strong tags
Declare the winner of this Bloggers Face-Off round: (Poll Closed)
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Bloggers Face-Off: Gary Arndt vs. John Struan


It is Tuesday, so time for a new Bloggers Face-Off. On this edition we have two interesting bloggers.
Gary Arndt is the man behindEverything Everywhere. In the case you are wondering, the name of his blog is right on the mark. Early in 2007 he decided to sell his stuff and start traveling the world. His blog is where you can find his thoughts, experiences, and a log of his journey.
John Struan, on the other hand, blogs about art, t-shirts, gadgets and a lot more on his blog Super Punch. John is also the proof that you can make a blogspot blog successful.
Gary Arndt
everything everywhere
John Struan
superpunch
1. How many hours per day do you dedicate to the blog?
I’m traveling full time, and I have a travel blog, so it depends how you define it. I’m sort of always doing something which can be used as content, whether it is taking photos or just walking around a city soaking up the cultureThree hours per day
2. How many page views does your blog get daily?
Over the last 30 days, I’ve averaged about 2,000 page views per day.8,500 for Super Punch (robots, monsters and other daily links). 2,500 for Toycutter (custom action figures, vinyl toys, and miniatures). 800 for Evil Buttons (all things Coraline)
3. Do you make money with it? From what sources?
Currently, no. I will be selling original photography soon and will be writing a book in 2009. I am also looking at some more creative advertising opportunities than just banner adsYes – - affiliate links, AdSense, and banner ads
4. How long did it take for you to reach 1,000 subscribers?
It took me 18 months to reach 1,000 subscribers. It took me another 87 days to reach 1,500. My site is in a very underrepresented niche. Most people find it by accident and say “Oh Wow!”. They don’t go looking for it. As it has been picking up steam, it is getting easier. I recently launched a redesign of my site and an email newsletter and the subscription rate has increased significantlyI can’t say for sure because I didn’t pay much attention. Maybe 15 months
5. Do you think one needs to post daily to be successful?
You don’t “have” to, but it really helps. I know of a few blogs with a lot of subscribers that post very infrequently. In general, the more you post, the more ways for people to find you via links and Google searches. In the long run it is a numbers game. That is why so many multi-author blogs do so wellIt depends on the nature of the site. My main site is a daily links/pop culture blog, so I have to update many times a day to compete against all of the other similar sites out there. Artists with a full rss feed/newsletter can update much less often
6. What is the biggest blogging mistake you did?
Not starting an email newsletter sooner. Like many technical orientated people, I use RSS and just ignored the potential of email. Eventually the evidence became overwhelming. Investing some money in Aweber is worth itTrying to use forums and social media to promote my site without taking the time to first become a trusted member of those communities
7. Twitter is a distraction or a good promotional tool?
Twitter has been the #1 best marketing and promotional tool I have ever used, hands down, no question. Nothing else is close. I have almost 20,000 followers on Twitter and it has been great for meFor me, just a distraction, although I realize it works great for other people
8. Do you think AdSense makes a blog look unprofessional?
Adsense is very common now. You can find ads everywhere. I don’t think it is that big of a deal. I’m not currently running adsene, but I may again in the future. Adsense works better the more targeted your blog is. Mine isn’t very targeted, so I’m not the poster child for AdsenseLike many bloggers, I wasn’t pleased a few months back when all AdSense ads seemed to have been bought by opponents of gay marriage. But otherwise, AdSense ads are no more unprofessional than any other type of ad out there. Placement and moderation is key. I display AdSense text ads prominently on my custom toy site because the ads are very relevant (places to buy toys) and therefore useful to my readers (who want to buy toys). The content at my main site is too varied for AdSense ads to be sufficiently relevant, so I instead emphasize banner ads and affiliate links.
9. If you could give an advice for a novice blogger, what would it be?
1) Blogs are an established medium now. There is no more first mover advantage. You have to spend a lot of time being unknown and building your traffic slowly. The key to being successful I think is tenacity. 2) Despite all the talk of content being king, that just isn’t true. You have to spend a lot of time on marketing yourself and your site. It isn’t easy and takes a lot of time. 3) Don’t think that putting a widget on your site from a blog network is going to make you successful. If it was that easy, everyone would do it. Notice that few big blogs use those widgets. WIdgets and buttons DO make a blog look unprofessional. Use them sparinglyI actually recently wrote extensively on this topic for my blog’s two-year anniversary. But briefly: (1) give more than you expect to receive; (2) pick something you really like doing because it’s probably going to take a huge amount of time and effort before you start earning any real money; (3) play to your strengths; and (4) respect your readers
10. What is the best way to increase website traffic?
I really think that raw web traffic is secondary in importance to having a loyal following. You can get on the front page of Digg and get 50,000 visits and have it all disappear overnight and be totally forgotten the next day. For me traffic is just a means to the greater end of getting a following, which is much harder to measure. The goal of getting on the front page of Digg isn’t the 50,000 visits, it’s the 100 people from that which might subscribe and become long term readers. The key metrics for determining your following are subscribers, average post comments, re-tweets, links, and other stats which show people being invested and interested in what you are doingIt depends on what you’re good at. If you’re an expert at creating linkbait for Digg, then write linkbait. If you’re great at writing funny comments, then comment all over the place. If you’re a good networker in person, then network at social events. Do you think Demi Moore has 300,000 followers on Twitter because of her clever writing? All of these methods work. The question is which one works for you, and you’ll only find out by experimenting. Sugesting links to other bloggers, writing guest posts, and posting lots and lots of fresh content is what works for me
Declare the winner of this round of the Bloggers Face-Off: (Poll Closed)
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Bloggers Face-Off: Keith Dsouza vs. Ross McKillop


Tech blogs are the bread and butter of the blogosphere. Launching one is no guarantee of success, but if you manage to set yourself apart from the crowd, the returns are pretty good. Just consider that combined the two blogs that we are featuring today receive around 50,000 daily page views….
The first blog is Techie-Buzz.com, authored by Keith Dsouza. If you are interested in software, freeware utilities and Internet tips, make sure to subscribe to Keith’s blog.
SimpleHelp.net is our second blog. The man behind it is Ross McKillop, and he basically answers to all sorts of tech questions, making the blog a must read for people interested in tech tutorials and how-to articles.
Keith Dsouza
keith dsouza
Ross McKillop
ross-m
1. How many hours per day do you dedicate to the blog?
About 2-4 hours on a regular day and 6 hours on the weekendsDepends on the day. Sometimes not at all, sometimes 16 hours. When I started out I did a string of 14 hour days for 3 or 4 straight months. Last month, I spent about 12 hours total working on my site
2. How many page views does your blog get daily?
The blog gets more than 15,000 page views everydayAround 35,000 page views per day
3. Do you make money with it? From what sources?
The monthly revenue is around $2.5K per month, its consistently growing every month. The revenue mostly comes from Google AdSense, Infolinks, Affiliate Programs, Direct Ad Sales and Sponsored ReviewsYes, my blogs are my sole source of income. I use AdSense, several CPM networks and a couple of affiliate products
4. How long did it take for you to reach 1,000 subscribers?
A pretty long time I must say, not that I noticed it initially, because most of the time I was focusing on increasing traffic, now I also concentrate on getting more regular readers to the blogI honestly don’t remember. Due to the type of site I have, the number of RSS subscribers has never been an accurate reflection of its popularity or traffic. 80% of my visitors come from Google searches.
5. Can you build a popular blog on a free WordPress theme?
Yes, as long as you customize it and make it unique along the way.Absolutely yes. As long as you customize it enough, use your own logo etc.
6. What is the biggest blogging mistake you did?
My biggest blogging mistake came in the initial lifespan of the blog, where I took a break for few months and did not concentrate on it, that period was the peek for bloggers, and many of my friends made it big, however I still regret it and have been working hard to nullify that mistakeNot talking to bloggers in my own niche and paying too much attention to “pro bloggers”. I’ve since found the “pro bloggers” often provide very general information that doesn’t apply to all sites or topics, in fact some of their advance can actually hurt your site. Daily Blog Tips (obviously) and Copyblogger are two that I do read regularly though
7. Twitter is a distraction or a good promotional tool?
It’s a great promotional tool. On the other hand, I do find lots of post ideas from Twitter and also use it to communicate with others, overall I love the simplicity of the serviceDepends on the blog topic/niche. For me, total waste of time. I use it merely as a tool to chat with friends, not at all to promote my blog
8. Do you think AdSense makes a blog look unprofessional?
Yes, but it depends on placement of the ads, if placed improperly it turns out to be more intrusive to end users, AdSense ads are more likely to be clicked by search engine users and they should be targeted more at themIf it’s the blog for a large corporation/well established company – yes it would be hugely unprofessional. If it’s your *own* blog, AdSense is totally acceptable
9. If you could give an advice for a novice blogger, what would it be?
Don’t worry if you can’t write on a day to day basis, blogging is all about relaxing and giving your best, mistakes do happen, but then without mistakes how would we learn? So stop worrying about less traffic and revenue, they are bound to grow somedayIt’s absolutely possible to make a living from blogging, but it won’t happen overnight. Pick a topic you’re interested in or you’ll find it more of a drag than any 9-5. Find friendly people in your niche and ask for advice. Try and find a topic that the ‘average’ person finds interesting
10. What is the best way to increase website traffic?
Organic traffic from search engines are the biggest traffic puller for all the top blogs, so concentrate on content, learn how to optimize your title and URLs for SEO, these matter pretty much, when Google or other search engines decide to show your blog on which position you sit at in search resultsWrite as much content as possible. Because I have a “tutorial” site, I look for questions that people frequently ask (on message boards, Yahoo Answers, etc.) then write the answers to those questions. The more questions I answer, the more traffic I get. It is very much worth mentioning – my answer to this question does not apply to all blogs. Don’t write something just for the sake of writing. You might end out with a very boring site
Declare the winner of this round of the Bloggers Face-Off: (Poll Closed)
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Total Votes: 102

Bloggers Face-Off: Adam Singer vs. Eric Friedman


Time for a new Bloggers Face-Off.
In this edition we have two long time DBT readers who have very popular marketing blogs. The first one is Adam Singer, who blogs at The Future Buzz. If you are interested in marketing, PR and social media (not to mention the intersections between those fields), his blog is a must read.
The second one is Eric Friedman, author of Marketing.fm. On his blog Eric explores how technology affects marketing, and he is always coming up with interesting stuff, so check it out.
Adam Singer
adam-singer
Eric Friedman
eric-friedman
1. How many hours per day do you dedicate to the blog?
Approximately 2 hours daily1-2 depending on the day. Sometimes more for interviews\podcasting editing time
2. How many page views does your blog get daily?
On average ~1,500 but on days I go hot in social media, it spikes much higher700-1000 on average and exponentially more when I get solid traction on a post
3. Do you make money with it? 
I don’t make money from my blog directly – but indirectly it is worth far more. As a communications professional, it is appealing for clients to be able to have access to an active blogger. It also helps me experiment with how ideas spread and establish my credentials by sharing case studies/ideas/strategy in an open formatMy blog played an important role in getting me my current job, so technically yes. I have run advertising to test out new forms of technology and ad units in the past, but all in an effort to experiment and learn. I have a better understanding of ad products once I have used them “in the wild”
4. How long did it take for you to reach 1,000 subscribers?
Around one year2 years
5. Can one build a popular blog on a free WordPress theme?
Absolutely – if you look at what Seth Godin has done with a default TypePad theme, you’ll see it is possible to create a white-hot blog based purely on strong contentAbsolutely. Content is king and is proven by those popular bloggers on the default theme. It helps once you have an established readership to build a quality archive page and surface old posts, but good writing always trumps good looks
6. What is the biggest blogging mistake you did?
Not starting a professional blog sooner. I had been keeping a personal blog since 2005, but only decided to launch a niche-focused blog in 2007. Wish I had done that far sooner, as I would have benefited from a strong wave of growth during that timeMaking mistakes is the part of blogging that helps you learn the most – I would say blasting RSS readers with updates when I was editing podcast posts accidentally
7. Twitter is a distraction or a good promotional tool?
Great promotion tool for your blog content, but also a distraction if you’re not careful. I spend most time focusing on producing the absolute best writing and not worrying about Twitter. People will share your material if they like it, doesn’t have anything to do with how much time you spend thereClearly I am biased, but I legitimately feel it is a great promotional tool. It has been great for feedback, ideas, quick polls, and of course promotion too – but in the end it just extends the conversation of a good post
8. Do you think AdSense makes a blog look unprofessional?
It depends on what you’re doing with your blog – if you’re keeping a blog to help your career and establish your credentials, ask yourself if it is really worth it to pocket a few hundred from AdSense monthly. I’d rather use screen real estate for things my audiences find interesting instead of making a little extra cashThinking about ad placement is key to a good design. AdSense can look silly when contextual relevance fails, but overall a well placed contextually relevant ad should ad value and in turn provide a more professional feel to a blog
9. If you could give an advice for a novice blogger, what would it be?
Write on what you’re passionate about and you really can’t failStart today. I have helped tons of bloggers at all stages of life begin writing and the hardest hurdle, even more so than hosting, domain names, setup, etc… is starting to write
10. What is the best way to increase website traffic?
Get on the radar of social media power users. They won’t share your content unless it is top-notch, but when it is, interested, connected people are the key to driving massive amounts of trafficTreat your blog like an island. It needs supplies, traffic ports, trade routes, and visitors to remain habitable. Ignore one or more of these metaphors and your blog can become a deserted and desolate island fast – pay attention to each and you will have a favorite destination of visitors who want to come back
Declare the winner of this round of the Bloggers Face-Off: (Poll Closed)
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Total Votes: 96

Widen Your Blog for Goodness Sake


The current number of websites that still cater to the 800×600 crowd is staggering. I will be the last person to condemn those who maintain that size (I’ve been one for a long time!) since at its heart the idea is to serve as many visitors as possible. It’s not the worst problem one could create.
But it’s about time to consider other alternatives, and here’s why.
  1. 800×600 is dying. It is. More and more statistics are showing numbers for 1024×768 as becoming the new standard for browser sizes. Thank God. So take a look at some of the numbers, and see if that convinces you to change.
  2. Breathing room. White space is your friend. Widening your blog can give you much more room to work with, as well as more white space to show off for your visitors.
  3. Emphasize your content. If you widen your theme you will also widen your content. I wouldn’t suggest widening your sidebar as much, odds are it is as big as it needs to be. Give the extra width to your content. Since the feature presentation of your blog is your written word, it should have the most emphasis anyway.
How big should it be? If you were operating at an 800×600 page size before, I would guess you were at about 760px wide. I would up that number to 960px wide. This still gives ample room for your background to show on the margins as well as give some breathing room between the scroll bars and your page.
If you have a decent WordPress theme, it shouldn’t be a problem to up your size. Literally, it should be as easy as changing two or three numbers. If your theme doesn’t let you do that, you should contact your theme designer and have it adjusted.
What has your experience been with your blog widths? Have you tried different options and had different results?

Linking Inside a Page


Most bloggers aren’t trained webmasters, but manage to pick up enough HTML to be dangerous along the way. Occasionally, though, this haphazard approach leaves a gap in our expertise that needs filling. For example, not all bloggers are aware of HTML fragments.
A fragment is a name that you apply to an element of a web page. For example, you might identify a heading as a fragment named “heading1″. Doing this is useful because you can then link to that section of the page, allowing your users to instantly jump to that spot. You’ve probably seen this sort of thing in tables of contents on long articles or in “Return to the Top” links. These are examples of fragments in action.
To create a fragment, all you do is add id=”fragment-name” to the HTML enclosing the element to be identified. This could be a heading, a paragraph, an arbitrary span, or whatever else is used to identify that spot. Suppose you want to create a fragment around a specific paragraph. The code would look like this:
<p id="fragment-name">Text of the paragraph...</p>
To link to a fragment, you create a normal link to the web page and add#fragment-name to the end of the link.
<a
href="http://www.domain-name.com/page-name.php#fragment-name">
link text</a>
The W3C’s article on links in HTML documents is both a perfect example and a handy resource for fragment use. If you view the source code, you can see how they take a systematic approach to naming the headings of page sections and linking those sections in their table of contents.
This may or may not be useful for blog posts, which are rarely long enough to require additional navigation. However, it certainly can be useful for a blog’s larger static pages, such as (in Daniel’s case) an “About Us” page featuring multiple authors.