The main difference of IM John Chow is that it’s focused on making money via email lists and affiliate marketing. I think this was a smart choice by John, as this strategy is one of the most profitable you can use, and it’s also one that tends to produce the fastest results.
Inside the members area you’ll have access to a “Daily Action Plan”, which guides you through the process of picking a niche, setting up your webiste and auto-responder, picking products to promote and actually promoting them to your list. John will be running the program as an ongoing membership site, so every week or so you should have new videos and lessons, including some answering to questions from members.
On top of that there is a “Knowledge Bank” section, with tutorials about installing WordPress, SEO, list building and so on, a section with free templates you can use to build your lists, and a bonus section with tips and strategies you can use to get leads from Facebook. I checked some of the videos, and the approach is very straight forward, aiming to get members taking action in the right direction.
And here’s the cool part: you can learn from John even by watching how he launches his products. For instance, you’ll notice that on the sales page of IM John Chow he has a video explaining how the program works, but below it there’s no “Buy It Now” or “Add to Cart” button. Instead there’s an input box where you need to write your email, and a “Get Started” button below it. Once you register your email address you’ll be redirected to the page where you can finalize the purchase.
With this strategy John is collecting upfront the email addresses of all the people interested in purchasing his product. Many of those will not purchase right away, but with the email addresses John will be able to keep in touch with those leads, and over time it’s likely that many of them will get convinced to buy John’s product. A simple trick that must be increasing his conversion rate a lot. Brilliant huh? Inside the program there’s more stuff like this, so click here to check it out.
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