Last year, companies spent a total of $8.8 billion on mobile ads, half of which went to Google. In fact, the search giant took a third of all digital ad dollars spent globally, according to eMarketer. This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing adoption of mobile advertising, leading to a gain in share of the total digital advertising market.
The research firm is bullish on other players as well. For Facebook, they expect mobile revenues to increase by more than 333% to just over $2 billion in 2013, and account for a 12.9% share of the global net mobile advertising market.
Twitter is also expected to win big, with its worldwide mobile ad spending share increasing this year to about 2% of the total. In the US, however, Twitter will have a higher, 3.6% share.
Other players like YP, Pandora, Apple and Millennial Media will see their shares decrease, despite maintaining relatively strong businesses growing at rapid rates. Overall, eMarketer’s forecast for digital ad revenues at select major publishers indicates that online ad spending continues to consolidate among a few major ad sellers…
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