Who should use the new tool? It’s been primarily designed for those who were impacted by Google’s Penguin Update, which in particular hit web sites that may have purchased links or gained them through spamming.
In the wake of Penguin, panic ensued among some SEOs and publishers. Some wanted a way to ensure that they could discount bad links and start fresh. Others worried that people might point bad links at their sites in an attempt to harm them with “negative SEO.” A new business of people charging to remove links was even born.
Things got worse in the summer when Google released a new set of link warnings that didn’t clarify if publishers really had a problem they needed to fix — if they could — or not.
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