Using the results of the site I showcased above, let’s take a look at how much you can save by focusing on guest blogging as a link building tactic (as opposed to just traditional advertising or link building):
If it costs $200 to place a quality guest post on a quality blog – the kind that brings you result – and you decide to do 20 guest posts in one month for 6 months. That’s $2,000 in one month and $12,000 in 6 months.
If you get a ROI of 200% in one year from your guest blogging efforts for a website that has a meager average 200 daily search engine visitors, that will be an average of 600 daily visitors in one year and an average of 219,000 visitors for the whole year.
The calculation goes something like this
$200 x 10 guest posts a month x 6 months = $12,000
200% search traffic increase x 200 daily search visitors x 365 days = 219,000 visitors
219,000 visitors a year since you started guest blogging - 73,000 = 146,000 additional search engine visitors
$12,000 in guest blogging cost / 146,000 additional search engine visitors as a result of guest blogging = $0.082 per visitors
$0.082; that’s how much you’d have paid for a visitor in one year. You can’t get such cheap advertising in any niche, with any quality traffic source.
Besides, we’re talking about search engine traffic that has been proven to be even more effective than PPC traffic.
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