New smartphone usage data shows that iPhone owners spend an additional 26 minutes per day on Apple's handset more than the average Android device user.
While an Android smartphone owner spends an average of 49 minutes per day on their device, iPhone owners exceed that amount by 55 percent, according to usage data published by Experian this week. The average iPhone owner instead spends an hour and 15 minutes on their handset.
In addition to spending more time on their iPhone, Apple device owners also use their smartphone in very different ways from Android owners. For example, Android users are more likely to spend their time making phone calls, while iPhones lead in texting, email, taking pictures, and social networking.
Android users, meanwhile, devote a greater share of their smartphone usage time to browsing the Web. Talking and texting remain the most popular uses of both iPhones and Android handsets, though iPhone users are evenly split between percentage of time talking and texting.
The data comes from Experian Marketing Services' Simmons Connect mobile and digital panel, which includes opt-in panelists who have responded to the Simmons National Consumer Study and National Hispanic Consumer Study.
While an Android smartphone owner spends an average of 49 minutes per day on their device, iPhone owners exceed that amount by 55 percent, according to usage data published by Experian this week. The average iPhone owner instead spends an hour and 15 minutes on their handset.
In addition to spending more time on their iPhone, Apple device owners also use their smartphone in very different ways from Android owners. For example, Android users are more likely to spend their time making phone calls, while iPhones lead in texting, email, taking pictures, and social networking.
Android users, meanwhile, devote a greater share of their smartphone usage time to browsing the Web. Talking and texting remain the most popular uses of both iPhones and Android handsets, though iPhone users are evenly split between percentage of time talking and texting.
The data comes from Experian Marketing Services' Simmons Connect mobile and digital panel, which includes opt-in panelists who have responded to the Simmons National Consumer Study and National Hispanic Consumer Study.
No comments:
Post a Comment