Apple has filed an application for a trademark covering the redesigned logo for FaceTime. This is the video chat feature on iOS devices that is enabled across both Wi-Fi and cellular. The new design clearly shows how Apple has gone away from the skeumorphic design favored by the late Steve Jobs and former iOS chief Scott Forstall. Where the old design showed a camera lens inside the outline of a video camera on a textured silver backdrop, the new design shows a video camera on a bright green background. Gone is the lens inside the camera, which had added that realism (along with the textured background) favored by Jobs and Forstall. The latter was removed from Apple's board for refusing to sign an apology letter after the failed launch of Apple Maps.
With the redesign of the UI for Apple's mobile OS, you can expect to see Cupertino sending a constant flow of new trademark requests to the USPTO. The iOS 7 update reflects the first time that Apple has revamped the UI since the OG Apple iPhone launched six years ago yesterday. The new icon designs are flatter, without the gloss used previously.
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The new FaceTime logo (L) and the trademark application
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source: PatentlyApple via Engadget
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