As some of you might remember, a couple of months before the HTC One
was released on the market, the Taiwanese company announced that the
smartphone will be its only 2013 flagship. The head of HTC UK said, at
the time, that this new strategy will allow the manufacturer to focus
all its marketing and financial strength on promoting only one device – THE “ONE” device.
The new approach made sense, because HTC had previously made some really bad marketing decisions. The 2012 HTC One series has been a fiasco from this point of view, with o multitude of devices seemingly stepping on each other’s virtual toes – we had the HTC One X, One X+, One S, One V, One XL, One SV, One XC, One VX and several other versions. To say that the brand was diluted would be an understatement. If you add the fact that the HTC One X (and then the One X+) was an AT&T exclusive and that the company also launched, in late 2012, the HTC Butterfly (another flagship whose US model, the Droid DNA, is still a Verizon bound device) you can get an overview of HTC’s chaotic way of doing business (which reflected in the company’s disastrous financial results).
The HTC One was meant to address all of the above, with the smartphone being released on (almost) every major carrier in the world, around the same time (a plan which eventually failed), and without any “carrier driven customizations“. It was a risky (we even said at the time that “HTC Is Going All In“) but logical move. And then the HTC Butterfly S happened ….
Even though it was clear that the HTC Butterfly S was shaping up to be a better overall handset than the HTC One, we now have several pieces of evidence to back up our claims – HTC Butterfly S vs HTC One Benchmarks. Check them out.
NOTE: HTC Butterfly S on the left, HTC One on the right.
Well, it looks like, although not by much, the HTC Butterfly S overpowers the HTC One and it can successfully claim the title of current HTC flagship.
Besides having more processing power than the HTC One (most probably thanks to its higher clocked CPU – 1.9 Ghz vs 1.7 Ghz), the Butterfly s also has a much bigger battery (3200 mAH vs 2300 mAh). Other than, that the two devices are pretty much identical.
For those of you out there eager to claim that the HTC Butterfly S is for the HTC One what the Galaxy Note 2 is for the Galaxy S3, the difference in screen size between the HTC devices is of only 0.3 inches while the Note 2 completely overshadows the S3 (it has a 0.7 inches bigger display).
What do you think? Would you be interested in the Butterfly S if it will receive a wider release? Would you like to see this device at Verizon as the HTC Droid DNA 2? Has HTC tricked its fans by claiming that the One will be its most powerful device for 2013? Let us know in the comments section below.
The new approach made sense, because HTC had previously made some really bad marketing decisions. The 2012 HTC One series has been a fiasco from this point of view, with o multitude of devices seemingly stepping on each other’s virtual toes – we had the HTC One X, One X+, One S, One V, One XL, One SV, One XC, One VX and several other versions. To say that the brand was diluted would be an understatement. If you add the fact that the HTC One X (and then the One X+) was an AT&T exclusive and that the company also launched, in late 2012, the HTC Butterfly (another flagship whose US model, the Droid DNA, is still a Verizon bound device) you can get an overview of HTC’s chaotic way of doing business (which reflected in the company’s disastrous financial results).
The HTC One was meant to address all of the above, with the smartphone being released on (almost) every major carrier in the world, around the same time (a plan which eventually failed), and without any “carrier driven customizations“. It was a risky (we even said at the time that “HTC Is Going All In“) but logical move. And then the HTC Butterfly S happened ….
Even though it was clear that the HTC Butterfly S was shaping up to be a better overall handset than the HTC One, we now have several pieces of evidence to back up our claims – HTC Butterfly S vs HTC One Benchmarks. Check them out.
NOTE: HTC Butterfly S on the left, HTC One on the right.
Well, it looks like, although not by much, the HTC Butterfly S overpowers the HTC One and it can successfully claim the title of current HTC flagship.
Besides having more processing power than the HTC One (most probably thanks to its higher clocked CPU – 1.9 Ghz vs 1.7 Ghz), the Butterfly s also has a much bigger battery (3200 mAH vs 2300 mAh). Other than, that the two devices are pretty much identical.
For those of you out there eager to claim that the HTC Butterfly S is for the HTC One what the Galaxy Note 2 is for the Galaxy S3, the difference in screen size between the HTC devices is of only 0.3 inches while the Note 2 completely overshadows the S3 (it has a 0.7 inches bigger display).
What do you think? Would you be interested in the Butterfly S if it will receive a wider release? Would you like to see this device at Verizon as the HTC Droid DNA 2? Has HTC tricked its fans by claiming that the One will be its most powerful device for 2013? Let us know in the comments section below.
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