Wednesday 17 July 2013

Google was going to embarrass you

BlackBerry not only has tried to shake things up with its new OS and phones, but it also has tried to revamp BlackBerry App World. BlackBerry was not one of the pioneers of app stores. You might remember this quote from November 2010 made by RIM co-CEO (at the time) Jim Balsillie. "There may be 300,000 apps for the iPhone and iPad, but the only app you really need is the browser. You dont need an app for the web .Most of us have seen Google Glass in action enough to know that the user of the device must say the words OK Glass, before getting the specs to go into action. But as usual in the world of tech, there were a number of less succinct, more embarrassing phrases that were being kicked around before \"OK Glass\" was chosen.

Amanda Rosenberg is the product marketing manager at Google who apparently is credited with coming up with phrase that pays. But before \"OK Glass\" was selected, Google had looked at using some of the following to be the Hot Words for Google Glass. Just a quick note first. If you\'ve just come out of the hospital, you might want to save this for another day because you might pop a stitch laughing. Having said that, here is the list of possible phrases Google considered for Glass: Listen up Glass, Hear me now, Let me use Glass to; Go Go Glass; Clap on;  Device, please; 3, 2, 1…; Glassicus; Glass alive and Pew pew pew.

Ms. Rosenberg\'s email to Google Glass Product Manager Mat Balez on April 14, 2012 discussed her reasons for going with what proved to be the winning phrase. Google has allowed her to pass it on, and you can read it below... You don\\\'t need to go through some kind of SDK ... You can use your web tools ... and you can publish your apps to the BlackBerry without writing any native code.

But eventually, the Canadian OEM gave in and BlackBerry App World was born. The company has started a new focus on \\\"Built for BlackBerry" apps. This is a way to get BlackBerry users to easily find apps that share certain qualities. A new "Built for BlackBerry badge will be visible from an app's detail page. Tapping on the badge will give BlackBerry users an explanation of what this all means to them. And in list view, each app that qualifies will have a little "Built for BlackBerry indicator next to the star rankings.

Whether this will help a developer rake in the bucks wont be known for some time yet. But no matter what BlackBerry does to shine up BlackBerry App World, it still all comes down to selling phones.

How OK,Glass became the Hot Words for Google Glass


source: AmandaRosenbergTheNextWeb via Gizmodo

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