At the end of Apple's Worldwide Developers Conference keynote yesterday, CEO Tim Cook introduced a new TV ad focusing on how Apple's products and services enrich lives. The ad's tagline is "Designed by Apple in California", leveraging the statement displayed on every Apple product to make an emotional connection with consumers over the care the company puts into its products.
Bloomberg now reports that the ad is part of new campaign being launched by Apple and longtime advertising partner TBWA\Chiat\Day. The company's "Photos Every Day" and"Music Every Day" ads that have been running over the past several months are also part of the campaign.
This is it. This is what matters. The experience of a product. How will it make someone feel? Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things, until every idea we touch enhances each life it touches. You may rarely look at it, but you'll always feel it...this is our signature, and it means everything.
Bloomberg now reports that the ad is part of new campaign being launched by Apple and longtime advertising partner TBWA\Chiat\Day. The company's "Photos Every Day" and"Music Every Day" ads that have been running over the past several months are also part of the campaign.
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