Shareaholic is the creator of a widget that site owners can put on their websites to allow visitors to share their content on various social bookmarking sites and social networks. Every month they release a report with the main traffic sources and trends they publishers are seeing (combined they receive over 300 million visitors per month).
The October 2012 report is out, and the data is quite interesting. First and foremost because it’s pretty much putting another nail on the StumbleUpon coffin. Here’s a quote:
Pinterest aside, as far as growth and decline goes this year, the trend that stands out the most this month is around StumbleUpon. StumbleUpon’s share of traffic sent to publisher sites has steadily declined by 53% since July. Additionally, Twitter now outpaces Stumbleupon’s share of traffic by .22%. StumbleUpon recently unveiled a new site design and Pinterest-like “lists” feature which enables content consumers to curate collections of articles they enjoy – but publishers will still have to see if this results in click-throughs and traffic directly to their sites.
A traffic decrease of 50% in three months is quite drastic. I used to like StumbleUpon a lot, but haven’t used it in years. What about you?
Anyway make sure to check the full report as it has a bunch of other data and insights. If you are in a hurry, here are the key points:
- Google obviously leads the referrals list
- Facebook is the third, after direct traffic
- Pinterest is fourth
- Visitors coming from Pinterest are 10x more likely to buy
- Despite being first the number of visitors coming from Google declined a bit
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