Sony announced its FMP-X1 4K Ultra HD Media Player a few months ago, and today confirmed it's arriving in homes and on store shelves by July 15th. The $699 box only works with Sony's own 4K TVs, and early adopting owners of "qualifying"X900A sets can expect a $200 introductory discount. Also available is in-home setup and activations free of charge, set up through the 4KActivation.com site once it's available July 8th. Sony's also named the online 4K movie distribution networkit's launching this fall -- Video Unlimited 4K -- which will offer films, TV episodes and short-form content for download. For feature films, it will cost $7.99 for a 24-hour rental or $29.99 to purchase. The 4K Player (and its 10 pack-in movies) is available for pre-order now on the US Sony store, expect it to hit other retailers soon.
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