Microsoft opened their first retail store in Toronto last November and it looks like the onslaught is upon us. A partnership between Best Buy, Future Shop and Microsoft will see 100 “Windows Stores” open nationwide this year.
This store-within-a-store concept will have a similar experience to the retail location, but give “just another great opportunity to reach customers in more places and give them choice in their technology-buying experience.” Bottom line is that Microsoft will have a dedicated section within Best Buy and Future Shop stores – between 1,500 square feet to 2,200 square feet – that highlights everything Microsoft: Windows tablets, PCs, Windows Phones, Microsoft Office, Xbox and accessories.
The 100 Canadian locations will join 500 Windows Stores launching in the United States. The good news is that this partnership will add a total of 1,200 more staff. No word on how many will be employed in Canada.
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