Thursday, 13 June 2013

Apple's 10 minute YouTube video shows off how iOS and apps on the platform, both improve lives globally

Apple released a video on its YouTube channel entitled Making a difference. One app at a time. It is 10 minutes of Apple showing how iOS and apps on the platform have helped change people's lives. The video harkens back to something that CEO Tim Cook said at WWDC. The Apple executive said that the company's future marketing would concentrate less on showing off products and focus more on showing the effects of Apple's work.

We see a Doctor in an African village use an Apple iPad and the SkyScape app to help him bring healthcare to a remote part of the world. We see a double-amputee and rower use the Galileo app to control her prosthetic legs. The app even allows her to wear high heels. It doesn't matter what platform you're a fan of. When technology like this exists that can make people whole again, does it really matter that the devices used in the video are made by Apple? 

Check out the video below. If you don't feel some emotion stirring inside of you, then you might be too far gone.  



source: Apple via electronista

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