Unless you are blogging about news-related topics you should focus your writing on timeless content. This means that what you write should be useful today, tomorrow, 1 year from now and possibly 5 years from now.
Blogs that are focused on news or current events die as soon as the articles stop coming on a consistent basis. If you write timeless content, on the other hand, people will still be reading your blog for months or years after you stop writing as long as the content has some value for them.
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