HTC reportedly hiring Iron Man superstar Robert Downey Jr. for a $12 Million Ad Campaign

According to a report from Bloomberg, HTC is supposedly in talks with Iron Man superstar for a $12 million ad deal to promote its Smartphones. The “billionaire, industrialist, playboy” Iron Man star Robert Downey Jr. has been at the fore front of the massive success of the Disney-Marvel franchise, and apparently plays a key role in selecting the creative elements for this campaign too. Bloomberg also reports that Robert Dwoney Jr. will be featured in the campaign as himself and not as one of his characters, like Sherlock Holmes or the Iron Man.

This comes at a time when HTC is slowly regaining some lost geek cred with its HTC One flagship, that has received critical acclaim from the media, yes, we love it too. While HTC is ramping up its marketing budget, which was only 1/10th of Samsung’s marketing budget last year, things are looking up, especially with this news. Hiring a top Hollywood star seems like a great way to push those marketing dollars the right way. Downey will be featured in television, print and Billboard ads from the company, according to the unnamed sources quoted by Bloomberg.

Breaking out of the underdog message, HTC aims to be more bold with its new marketing campaign and this rumoured step is in the right direction, we believe.

Source Bloomberg